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Creating Value

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£ 144.12

Description

To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers' experiences, cultural perspectives, and emotional intelligence. This book presents just such an approach by decoding the cultural myths, social networks and deep experiences consumers associate with marketing signs, spaces and rituals

Book Details
EAN:
9780199657261
Binding:
Hardback
Weight(g):
524g
Dimensions(mm):
166 x 242 x 19g
Publication Date:
2015-01-22
Publication Country:
United Kingdom
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