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Description

To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers' experiences, cultural perspectives, and emotional intelligence. This book presents just such an approach by decoding the cultural myths, social networks and deep experiences consumers associate with marketing signs, spaces and rituals

Book details

EAN

9780199657261

Classifications

Semiotics \/ semiology
Advertising & society
Sales and marketing

Format

Hardback

Number of pages

206 pages

Weight(g)

464g

Dimensions(mm)

166 x 242 x 19

Publication date

2015-01-22

Publisher

Oxford University Press

Readership

Postgraduate, Research & Scholarly

Series

Series Editor

Imprint

-

Publication City/Country

United Kingdom

Language

English

EAN 9780199657261
Classification Semiotics \/ semiology
Advertising & society
Sales and marketing
Format Hardback
Number of pages 206 pages
Weight(g) 464g
Dimensions(mm) 166 x 242 x 19
Publication date 2015-01-22
Publisher Oxford University Press
Readership Postgraduate, Research & Scholarly
Series
Series Editor
Imprint -
Publication City/Country United Kingdom
Language: English

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