£81.59

In stock (1)
Add to Wishlist

All UK & International Customers

Discount

Discount Offer

Buy any 2 products Get 5% Off 5%
Buy any 3 products Get 7% Off 7%
Buy any 4 or more products Get 10% Off 10%
Free shipping to all UK customers for orders over £20
All discounts will be automatically applied at check-out
Secure Payment

100% Secure Payment

Description

Explores the ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets, as well as marketing research, channels of distribution and more.

Book details

EAN

9780131848146

Classifications

Sales and marketing

Format

Paperback / softback

Number of pages

288 pages

Weight(g)

392g

Dimensions(mm)

155 x 229 x 16

Publication date

2005-06-14

Publisher

Pearson Education (US)

Readership

Professional & Vocational

Series

Series Editor

Imprint

-

Publication City/Country

United States

Language

English

EAN 9780131848146
Classification Sales and marketing
Format Paperback / softback
Number of pages 288 pages
Weight(g) 392g
Dimensions(mm) 155 x 229 x 16
Publication date 2005-06-14
Publisher Pearson Education (US)
Readership Professional & Vocational
Series
Series Editor
Imprint -
Publication City/Country United States
Language: English

Write a Review

Select a rating