Marketing to the Ageing Consumer

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Description

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

Book details

EAN

9780230378193

Classifications

Age groups=> the elderly
Sales and marketing

Format

Hardback

Number of pages

251 pages

Weight(g)

546g

Dimensions(mm)

243 x 163 x 20

Publication date

2013-01-12

Publisher

Palgrave Macmillan

Readership

Professional & Vocational

Series

Series Editor

Imprint

-

Publication City/Country

United Kingdom

Language

English

EAN 9780230378193
Classification Age groups=> the elderly
Sales and marketing
Format Hardback
Number of pages 251 pages
Weight(g) 546g
Dimensions(mm) 243 x 163 x 20
Publication date 2013-01-12
Publisher Palgrave Macmillan
Readership Professional & Vocational
Series
Series Editor
Imprint -
Publication City/Country United Kingdom
Language: English

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