Principles of Marketing

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Description

An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.

Book details

EAN

9780273695592

Classifications

Sales and marketing

Format

Paperback / softback

Number of pages

1296 pages

Weight(g)

2300g

Dimensions(mm)

198 x 266 x 54

Publication date

2006-07-27

Publisher

Pearson Education Limited

Readership

Professional & Vocational

Series

Series Editor

Imprint

- 4 ed

Publication City/Country

United Kingdom

Language

English

EAN 9780273695592
Classification Sales and marketing
Format Paperback / softback
Number of pages 1296 pages
Weight(g) 2300g
Dimensions(mm) 198 x 266 x 54
Publication date 2006-07-27
Publisher Pearson Education Limited
Readership Professional & Vocational
Series
Series Editor
Imprint - 4 ed
Publication City/Country United Kingdom
Language: English

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