The Designers Guide to Product Vision

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Description

Today, design is a critical business competency, and designers need to play a leadership role. This guide helps you transform yourself into a strategic designer and take your seat at the table where key decisions are made. You'll master a breakthrough process for creating innovative product and service visions and translating them into high-value market offerings. Defining an effective product vision requires deep discipline and multiple skills. Drawing on their pioneering experience, Laura Fish and Scott Kiekbusch guide you through every step, helping you organize strategy, plan for innovation, and tell a clear story of your customer's future experience. Once you've defined a strategy-led product vision, make it real. The authors' agile "Visioneering" techniques help you navigate fast-changing product journeys - iteratively and continuously improving experiences while staying aligned with your mission and purpose. With these tools and insights, you can lead business-critical projects today, shape your company's future, and achieve more than you ever thought possible. Learn How To: Move from tactical to strategic designer, and gain a more influential leadership role Create strategy-led product visions the organization can rally around and deliver Lead the unification of design, engineering, and business to mindfully craft outstanding user experiences Go beyond obsolete roadmaps to implement product visions in a world that won't stop changing Influence and improve the long-term direction of your business to effect real-world positive change show more

Book details

EAN

9780136654322

Classifications

Graphic design
Product design
Management and management techniques
Sales and marketing management
Sales and marketing
Graphics programming
Educational=> Design & technology

Format

Paperback / softback

Number of pages

288 pages

Weight(g)

526g

Dimensions(mm)

186 x 231 x 19

Publication date

2020-11-04

Publisher

Pearson Education (US)

Readership

Professional & Vocational

Series

Series Editor

Imprint

-

Publication City/Country

United States

Language

English

EAN 9780136654322
Classification Graphic design
Product design
Management and management techniques
Sales and marketing management
Sales and marketing
Graphics programming
Educational=> Design & technology
Format Paperback / softback
Number of pages 288 pages
Weight(g) 526g
Dimensions(mm) 186 x 231 x 19
Publication date 2020-11-04
Publisher Pearson Education (US)
Readership Professional & Vocational
Series
Series Editor
Imprint -
Publication City/Country United States
Language: English

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