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Advertising and Consumer Psychology

By  Unknown

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In Stock (602)

£ 89.10

Description

The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; what the role of self is in consumers' responses to advertising;

Book Details
EAN:
9780275921545
Binding:
Hardback
Dimensions(mm):
921 x 614
Publication Date:
1986-10-08
Publication Country:
United States