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Advertising Controversy

Usually dispatched within 3 - 5 business days.

In Stock (624)

£ 99.90

Description

Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

Book Details
EAN:
9780865690578
Binding:
Hardback
Dimensions(mm):
Publication Date:
1981-02-28
Publication Country:
United States