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Business Acumen for Strategic Communicators

By  Ron Culp

Usually dispatched within 3 - 5 business days.

In Stock (913)

£ 35.99

Description

Drawing on Ragas and Culp’s prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Through briefs, exercises and discussion activities readers will learn to analyze and interpret key business materials produced by companies and nonprofits organizations.