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Evaluating Public Communication

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In Stock (628)

£ 195.75

Description

Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.

Book Details
EAN:
9781138228573
Binding:
Hardback
Dimensions(mm):
164 x 241 x 27
Publication Date:
2017-09-06
Publication Country:
United Kingdom