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Handbook of Demographics for Marketing and Advertising

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£ 84.83

Description

A reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consumers. It supplies information on population dynamics, trends, and explains business implications to marketers and advertisers.

Book Details
EAN:
9780029181751
Binding:
Hardback
Weight(g):
677g
Dimensions(mm):
242 x 162 x 28g
Publication Date:
1998-06-03
Publisher:
Readership:
General (US: Trade)
Publication Country:
United States
Language:
English
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