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Management of Business-to-Business Advertising

Usually dispatched within 3 - 5 business days.

In Stock (683)

£ 78.30

Description

Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers.

Book Details
EAN:
9780899301631
Binding:
Hardback
Dimensions(mm):
921 x 614
Publication Date:
1986-07-21
Publication Country:
United States