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Market-Oriented Pricing

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In Stock (81)

£ 99.90

Description

Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers.

Book Details
EAN:
9780899304021
Binding:
Hardback
Dimensions(mm):
Publication Date:
1990-04-24
Publication Country:
United States