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Marketing Social Change

Usually dispatched within 3 - 5 business days.

In Stock (430)

£ 49.88

Description

Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer.

Book Details
EAN:
9780787901370
Binding:
Hardback
Dimensions(mm):
230 x 160 x 30
Publication Date:
1995-09-21
Publication Country:
United States