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Marketing to the Aging Population

Usually dispatched within 3 - 5 business days.

In Stock (1013)

£ 107.99

Description

This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer.

Book Details
EAN:
9783031130960
Binding:
Hardback
Dimensions(mm):
235 x 155
Publication Date:
2022-10-07
Publication Country:
Switzerland