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Measurement and Research Methods in International Marketing

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In Stock (1001)

£ 122.84

Description

Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.

Book Details
EAN:
9781780520940
Binding:
Hardback
Dimensions(mm):
232 x 157 x 24
Publication Date:
2011-08-23
Publication Country:
United Kingdom