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Rethinking Marketing

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In Stock (937)

£ 99.90

Description

This study surveys the qualitative social sciences and humanities for instances where by design or accident they have had important things to say on the theory and practice of marketing and consumer research, exploring them as alternatives to the scientific and quantitative methods.

Book Details
EAN:
9781567203882
Binding:
Hardback
Dimensions(mm):
921 x 614
Publication Date:
2000-11-30
Publication Country:
United States