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Sponsoring-Wirkung auf das Kaufverhalten

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In Stock (781)

£ 59.99

Description

Sein Forschungsansatz, quantitative Online-Studien in der Zielgruppe mit einer Kaufprozessanalyse sowie Expertenbefragungen zu kombinieren, eröffnet neue Perspektiven bei der Bewertung der Effektivität von Sponsoring.

Book Details
EAN:
9783658155728
Binding:
Paperback / softback
Dimensions(mm):
210 x 148
Publication Date:
2016-10-13
Publication Country:
Germany
Language:
German