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This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments
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EAN
9780004990378 |
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|---|---|
| Classifications | |
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Format
Paperback / softback |
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Number of pages
296 pages |
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Weight(g)
514g |
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Dimensions(mm)
235 x 159 x 19 |
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Publication date
1996-05-31 |
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Publisher
Pearson Education Limited |
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Readership
Professional & Vocational |
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| Series | |
| Series Editor |
Imprint
- |
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Publication City/Country
United Kingdom |
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Language
English |
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| EAN | 9780004990378 |
| Classification |
Business strategy Sales and marketing |
| Format | Paperback / softback |
| Number of pages | 296 pages |
| Weight(g) | 514g |
| Dimensions(mm) | 235 x 159 x 19 |
| Publication date | 1996-05-31 |
| Publisher | Pearson Education Limited |
| Readership | Professional & Vocational |
| Series | |
| Series Editor | |
| Imprint | - |
| Publication City/Country | United Kingdom |
| Language: | English |
