Strategic Marketing

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Description

This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments

Book details

EAN

9780004990378

Classifications

Business strategy
Sales and marketing

Format

Paperback / softback

Number of pages

296 pages

Weight(g)

454g

Dimensions(mm)

235 x 159 x 19

Publication date

1996-05-24

Publisher

Pearson Education Limited

Readership

Professional & Vocational

Series

Series Editor

Imprint

-

Publication City/Country

United Kingdom

Language

English

EAN 9780004990378
Classification Business strategy
Sales and marketing
Format Paperback / softback
Number of pages 296 pages
Weight(g) 454g
Dimensions(mm) 235 x 159 x 19
Publication date 1996-05-24
Publisher Pearson Education Limited
Readership Professional & Vocational
Series
Series Editor
Imprint -
Publication City/Country United Kingdom
Language: English

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