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Strategy and Management of Industrial Brands
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£ 86.40
Description
On a practical level, this book aims to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? It also defines and expands on two objectives to be added to the traditional functions of branding.
Book Details
Classification:
EAN:
9780792379706
Binding:
Hardback
Dimensions(mm):
234 x 156 x 25
Publication Date:
2001-01-31
Publisher:
Publication Country:
United States