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Description

*The first book to cover events management from a research angle*Includes a number of case studies to provide a well-rounded approach to the subject*Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology

Product details

EAN

9781780642536

Format

ebook

Author

Borley, Anna,Finkel, Rebecca,Finkel, Rebecca,Clarke, Alan,McGillivray, David,McGillivray, David,Dwyer, Larry,McPherson, Gayle,McPherson, Gayle,Foley, Malcolm,Robinson, Peter,Robinson, Peter,Frew, Matthew,Gelder, Gemma,Giampiccoli, Andrea,Goldblatt, Joe,Hunt, Gordon,Jago, Leo,Jepson, Allan,Jones, Jennifer,Lee, Seungwoo,Mackay, Clare,Markwell, Kevin,Misener, Laura,Nauright, John,Waitt, Gordon,Wale, Debra

Category

Publisher

CABI

Pages

192

Language

eng

Imprint

CAB International

Published Date

2013-10-25

Published Country

GB

EAN 9781780642536
Format Ebook
Author Borley, Anna,Finkel, Rebecca,Finkel, Rebecca,Clarke, Alan,McGillivray, David,McGillivray, David,Dwyer, Larry,McPherson, Gayle,McPherson, Gayle,Foley, Malcolm,Robinson, Peter,Robinson, Peter,Frew, Matthew,Gelder, Gemma,Giampiccoli, Andrea,Goldblatt, Joe,Hunt, Gordon,Jago, Leo,Jepson, Allan,Jones, Jennifer,Lee, Seungwoo,Mackay, Clare,Markwell, Kevin,Misener, Laura,Nauright, John,Waitt, Gordon,Wale, Debra
Category
Publisher CABI
Pages 192
Language eng
Imprint CAB International
Published Date 2013-10-25
Published Country GB

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