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Advertising Account Planning

Usually dispatched within 3 - 5 business days.

In Stock (5)

£ 83.99

Description

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Book Details
EAN:
9780765640369
Binding:
Paperback
Dimensions(mm):
154 x 228 x 19 mm
Publication Date:
2014-09-15
Publication Country:
GB