GDPR Policy

What is the purpose of this policy?

To describe how we collect and use personal data about you per the General Data Protection Regulation (GDPR)

What do we need?

Ryefield Investments Limited T/A Ryefield Books will be what’s known as the “Controller” of the personal data you provide to us. We only collect basic personal data about you, which does not include any special categories of personal information about you (known as Special Category Data). However, this includes name, address, e-mail, telephone number and some financial/ payment information such as debit/credit card details to process your orders.

Why do we need it?

We need to know your primary personal data to provide goods and services, process your orders, provide marketing information, tell you about our products and services, etc. We will not collect any personal data from you for any services that we do not provide.

What do we do with it?

We only ever use your data with your consent, or where it is necessary:

•             to enter into, or perform, a contract with you

•             to comply with a legal duty

•             to protect your vital interests

•             for our own (or a third party’s) lawful interests, provided your rights don’t override these.

In any event, we’ll only use your information for the purpose or purposes it was collected for (or for closely related purposes).

We may process personal information for specific legitimate business purposes, which include some or all of the following:

•             where the processing enables us to enhance, modify, personalise or otherwise improve our services/communications for the benefit of our customers

•             to identify and prevent fraud

•             to enhance the security of our network and information systems

•             to better understand how people interact with our websites

•             to provide postal communications which we think will be of interest to you

•             to determine the effectiveness of promotional campaigns and advertising.

 

Whenever we process data for these purposes, we will ensure that we always keep your data rights in high regard and take account of these rights at all times. 

When we process your data for our legitimate interests, we will ensure that we consider and balance any potential impact on you (both positive and negative) and your rights under data protection laws. Our legitimate business interests do not automatically override your interests. We will not use your data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You have the right to object to this processing if you wish.

Where do we keep it?

We are based in the UK, and we store our data within the UK, EU and the US. Some organisations which provide services to us may transfer personal data outside of UK, EU and US, but we will only allow them to do so if your data is adequately protected.

For example, some of our systems use Microsoft products. As a US company, it may be that using their products result in personal data being transferred to or accessible from another country. However, we will allow this as we are certain personal data will still be adequately protected as Microsoft is certified under the USA’s Privacy Shield scheme.

How long do we keep it for?

We will only use and store information for so long as it is required for the purposes it was collected for. How long information will be stored depends on the information in question and its use. For example, if you ask us not to send you marketing e-mails, we will stop holding your e-mails for marketing purposes, although we’ll keep a record of your preference not to be e-mailed.

We continually review what information we hold and delete what is no longer required. We never store payment card information. We will not retain your data for any longer than necessary, and the longest time we will hold your data will be six years. 

What would we also like to do with it?

We would like to use your name and e-mail address to inform you of our future offers and similar products. We do not share this information with any third parties, and you can unsubscribe at any time via phone, e-mail or our website messaging service.

What are your rights?

We want to ensure that you remain in control of your data. Part of this is making sure you understand your legal rights, which are as follows:       

• the right to confirmation as to whether we have your data and, if we do, to obtain a copy of the personal information we hold (this is known as a data subject access request)

• the right to have your data erased (though this will not apply where it is necessary for us to continue to use the data for a lawful reason)

• the right to have inaccurate data rectified

• the right to object to your data is being used for marketing or profiling; and

• where technically feasible, you have the right to personal data you have provided to us, which we process automatically based on your consent or the performance of a contract. This information will be provided in a standard electronic format.

Please keep in mind that there are exceptions to the rights above and, though we will always try to respond to your satisfaction, there may be situations where we are unable to do so.

If you wish to raise a complaint about handling your data- in that case, you can contact the Managing Director via the website messaging service, who will investigate the matter.

Suppose you are not satisfied with our response or believe we are processing your data not in accordance with the law. In that case, you can complain to the Information Commissioner’s Office, the UK supervisory authority for data protection issues.

The Director

Ryefield Investments Limited