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Advertising Campaign Design

Usually dispatched within 3 - 5 business days.

In Stock (592)

£ 83.69

Description

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again

Book Details
EAN:
9780765625533
Binding:
Paperback / softback
Dimensions(mm):
229 x 152
Publication Date:
2011-08-15
Publication Country:
United Kingdom