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Advertising International

Usually dispatched within 3 - 5 business days.

In Stock (695)

£ 35.09

Description

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

Book Details
EAN:
9780415050647
Binding:
Paperback / softback
Dimensions(mm):
152 x 235 x 15
Publication Date:
1991-10-17
Series:
Publication Country:
United Kingdom