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Brand Flip, The

Usually dispatched within 3 - 5 business days.

In Stock (1)

£ 29.57

Description

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

Book Details
EAN:
9780134172811
Binding:
Paperback
Dimensions(mm):
133 x 203 x 22 mm
Publication Date:
2015-08-20
Publication Country:
GB