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Free Shipping to all UK customers for orders over £25.00
Free Shipping to all UK customers for orders over £25.00
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£ 26.39
Offers simple, easily implemented tools connecting a company’s marketing program to its business strategy. The book is based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Both externally and internally.