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Branding New York

Usually dispatched within 3 - 5 business days.

In Stock (481)

£ 62.09

Description

Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.

Book Details
EAN:
9780415954426
Binding:
Paperback / softback
Dimensions(mm):
227 x 152 x 22
Publication Date:
2008-02-15
Series:
Publication Country:
United Kingdom