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Celebrity Sells

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In Stock (556)

£ 25.19

Description

Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.

Book Details
EAN:
9780470868508
Binding:
Paperback
Dimensions(mm):
227 x 152 x 25 mm
Publication Date:
2004-03-26
Publication Country:
GB