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Customer Sense

Usually dispatched within 3 - 5 business days.

In Stock (784)

£ 49.49

Description

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

Book Details
EAN:
9780230341739
Binding:
Hardback
Dimensions(mm):
159 x 242 x 17 mm
Publication Date:
2013-03-13
Publisher:
Publication Country:
GB