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Data-Driven Personas

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In Stock (85)

£ 62.99

Description

Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations.

Book Details
EAN:
9783031011030
Binding:
Paperback / softback
Dimensions(mm):
235 x 190 x 23
Publication Date:
2021-02-05
Publication Country:
Switzerland
Language:
English