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Eating the Big Fish

Usually dispatched within 3 - 5 business days.

In Stock (4)

£ 23.10

Description

A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.

Book Details
EAN:
9780470238271
Binding:
Hardback
Dimensions(mm):
241 x 302 x 26 mm
Publication Date:
2009-03-03
Publication Country:
GB