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Free Shipping to all UK customers for orders over £25.00
Free Shipping to all UK customers for orders over £25.00
By Adam Morgan
Usually dispatched within 3 - 5 business days.
£ 23.10
A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.