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Electronic Marketing

Usually dispatched within 3 - 5 business days.

In Stock (2)

£ 33.75

Description

"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

Book Details
EAN:
9780273684763
Binding:
Paperback / softback
Dimensions(mm):
246 x 190 x 25
Publication Date:
2003-12-06
Publication Country:
United Kingdom