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Emotion and Reason in Consumer Behavior

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In Stock (814)

£ 209.25

Description

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

Book Details
EAN:
9780750679763
Binding:
Hardback
Dimensions(mm):
236 x 160 x 18 mm
Publication Date:
2006-01-09
Publication Country:
GB