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Experiment-Research Methodology in Marketing
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Description
An exploration of the use, types and applications of experiments in market research. This work explains that the primary reason that experiments are valuable to assist decision-making involves the concept of causality, a cause-and-effect relationship.
Book Details
Classification:
EAN:
9780899309606
Binding:
Hardback
Dimensions(mm):
235 x 156
Publication Date:
1996-03-20
Publisher:
Publication Country:
United States