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We all have to sell – every day we sell ideas, agendas, priorities. Our ability to do this is crucial to our success in and out of work. How to Sell is the definitive book on selling. High on practice, low on theory, it demystifies the sales process. Keeping things simple, it distils selling into four core parts: You – your image, your approach. The conversation – the art of persuasion. The relationship – how to nurture professional relationships. Your network – how to grow from one relationship to the next. How to Sell will teach readers the art of persuasion, relationship management, networking and personal impact – skills nobody can do without.