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Influencer Marketing

By  Nick Hayes

Usually dispatched within 3 - 5 business days.

In Stock (59)

£ 62.09

Description

Influencer Marketing is related to word-of-mouth and relationship marketing. This book provides an overview of the influencer marketing technique. It offers an analysis of how to identify who has influence, how they apply it, and how you can turn it to your advantage. It is suitable for managers and students.

Book Details
EAN:
9780750686006
Binding:
Paperback / softback
Dimensions(mm):
155 x 232 x 20
Publication Date:
2007-12-19
Publication Country:
United Kingdom