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Market Oriented Product Innovation

By  Knut Holt

Usually dispatched within 3 - 5 business days.

In Stock (441)

£ 155.99

Description

Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process.

Book Details
EAN:
9781402071386
Binding:
Hardback
Dimensions(mm):
234 x 156
Publication Date:
2002-10-31
Publication Country:
United States