Free Shipping to all UK customers for orders over £25.00
Free Shipping to all UK customers for orders over £25.00
Free Shipping to all UK customers for orders over £25.00
Product Categories
My Shopping Cart
You shopping cart is empty
You may browse our offerings to locate what you're searching for, then put it in your shopping cart.
Optimum Type
Usually dispatched within 3 - 5 business days.
£ 32.99
When we read, our brain is decoding a series of abstract sym- bols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualize a specific brand, deliver its image and message, and make it stand out among the crowd. To create an optimum type, a designer must understand the brand’s philosophy, communicate with the client, empathise, and achieve a perfect solution with his professional skills. This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives’ work processes and be inspired to design types that satisfy their clients and wow their viewers.