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Perspectives on Consumer Behaviour

Usually dispatched within 3 - 5 business days.

In Stock (844)

£ 179.99

Description

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union.

Book Details