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Free Shipping to all UK customers for orders over £25.00
Free Shipping to all UK customers for orders over £25.00
By Jack Trout
Usually dispatched within 3 - 5 business days.
£ 13.19
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.