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Free Shipping to all UK customers for orders over £25.00
Free Shipping to all UK customers for orders over £25.00
By John Cooper , Peter Lane
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£ 61.86
This workbook describes the principles and techniques of marketing. Part 1 discusses the principles and components of marketing, audits, research, targeting forecasting and communications. Part 2 provides a planning manual which guides the user through the production of a marketing plan.