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Qualitative Marketing Research

By  Rajagopal

Usually dispatched within 3 - 5 business days.

In Stock (69)

£ 26.39

Description

Discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. The book presents new insights on conducting and applying qualitative market research and emphasizes the application of qualitative research in consumer-centric companies.