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Relationship Marketing

Usually dispatched within 3 - 5 business days.

In Stock (445)

£ 64.79

Description

Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

Book Details
EAN:
9780750648394
Binding:
Paperback / softback
Dimensions(mm):
234 x 156 x 14
Publication Date:
2002-10-30
Publication Country:
United Kingdom