Free Shipping to all UK customers for orders over £25.00
Free Shipping to all UK customers for orders over £25.00
Free Shipping to all UK customers for orders over £25.00
Product Categories
My Shopping Cart
You shopping cart is empty
You may browse our offerings to locate what you're searching for, then put it in your shopping cart.
Ricard
Usually dispatched within 3 - 5 business days.
£ 51.15
This book pays tribute to nine decades of iconic advertising items from the Ricard brand retracing their history and their impact on our collective memory since the invention of pastis.From the first bottles to the emblematic carafes and ashtrays, each item tells a part of the Ricard’s history, shaped by the creative vision of Paul Ricard and his successors. The book delves into major advertising campaigns from the first poster with Darcelis “Garçon ! A Ricard” to the commercial jingles on the radio, painted walls, artistic collaborations and collections designed by renowned creators (Garouste and Bonetti, Yves Oppenheim, Olivier Gagnère, Marc Newson, Ronan and Erwan Bouroullec, studio 5.5, Yorgo Tloupas etc.)… Not to mention bucket hats, parasols, Citroën 2CV and other advertising caravans!After revisiting the history of Ricard “the real pastis from Marseille” and its iconic bottle, the book showcases numerous Ricard items and comes back to its greatest advertising campaigns. Text in English and French.