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Scientific Advertising

Usually dispatched within 3 - 5 business days.

In Stock (6)

£ 7.01

Description

A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.

Book Details
EAN:
9780486836058
Binding:
Paperback / softback
Dimensions(mm):
199 x 124 x 7
Publication Date:
2019-10-31
Publication Country:
United States