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Shaping China’s Global Imagination

By  J. Wang

Usually dispatched within 3 - 5 business days.

In Stock (413)

£ 53.99

Description

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

Book Details
EAN:
9781349472369
Binding:
Paperback / softback
Dimensions(mm):
216 x 140
Publication Date:
2015-11-08
Publisher:
Publication Country:
United Kingdom