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Successful Focus Groups

Usually dispatched within 3 - 5 business days.

In Stock (796)

£ 139.65

Description

Covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.

Book Details
EAN:
9780803948747
Binding:
Paperback / softback
Dimensions(mm):
219 x 147 x 17
Publication Date:
1993-05-26
Publication Country:
United States