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Understanding the Older Consumer

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In Stock (500)

£ 62.09

Description

Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer, showing that the over fifties represent a powerful spending force. The text provides information on older people's lifestyles, leisure and their perceptions of advertising. In the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY series.

Book Details
EAN:
9780415186445
Binding:
Paperback / softback
Dimensions(mm):
234 x 156
Publication Date:
1998-09-03
Publication Country:
United Kingdom