Free Shipping to all UK customers for orders over £25.00
Free Shipping to all UK customers for orders over £25.00
Free Shipping to all UK customers for orders over £25.00
Product Categories
My Shopping Cart
You shopping cart is empty
You may browse our offerings to locate what you're searching for, then put it in your shopping cart.
User-Centered Translation
Usually dispatched within 3 - 5 business days.
£ 222.75
Translators want to take their readers into account, but traditional translation theory does not offer much advice on how to do that. User-Centered Translation (UCT) offers practical tools and methods to help empower translators to act for their readers. This book will help readers to:Create mental models such as personas;Test translations with usability testing methods;Carry out reception research.Including assignments, case studies and real-life scenarios ranging from the translation of user instructions and EU texts to literary and audiovisual translation, this is an essential guide for students, translators and researchers.