Free Shipping to all UK customers for orders over £25.00

0 Total items on my wish-list.

Free Shipping to all UK customers for orders over £25.00

Ryefieldbooks Logo

Ryefield Books

Free Shipping to all UK customers for orders over £25.00

Ryefieldbooks Logo

Ryefield Books

© Copyright Ryefield Books - All Right Reserved
Product Categories
My Shopping Cart
Void image

You shopping cart is empty

You may browse our offerings to locate what you're
searching for, then put it in your shopping cart.

Book cover image

Using Secondary Data in Marketing Research

Usually dispatched within 3 - 5 business days.

In Stock (668)

£ 78.30

Description

Using Secondary Data in Marketing Research discusses thoroughly the use of secondary data in marketing research. It explains the underlying reasons why secondary data are less expensive than primary data, the technology associated with secondary data, how to evaluate the quality of secondary data, and how to locate secondary data.

Book Details
EAN:
9780899309613
Binding:
Hardback
Dimensions(mm):
235 x 156
Publication Date:
1995-03-18
Publication Country:
United States